PARLO
PARLO NYC USA.- 2026
#BRAND IDENTITY #WEB #ARTDIRECTION
PARLO - WE SPEAK SERVICE
PARLO is a hospitality consultancy based in NYC.
We developed the identity around the art of cooking and the culture of hospitality. Using books and magazines as our starting point, we created a collage of culinary and hospitality elements, bringing together images, textures, and references that feel collected rather than designed.
This visual language is complemented by a series of illustrations and logos that move away from the idea of a single iconic mark. Instead, they aim to capture a feeling: something made with care, by hand, and with intention. A system that embraces imperfection and celebrates the fact that things made by hand are never exactly the same.
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