We were called to create and develop a visual identity system for a new company focused on offering personalised auto insurance plans through an online platform. They were looking to be seen like a different offer from the already established and old-school companies; they are all about connecting agents with users and coming up with plans full of benefits. We decided to make the whole system based around a character: ‘Gomii’. A warm guy capable of adapting to different situations keeping the brand alive. He is flexible, fast, friendly, playful and always protecting you.
The brand pilars are:
We were in charge of developing
the whole identity system including
naming, illustration, character design,
stationary, introduction campaign
and app/website design.
Naming: Dum Dum—Design Office
Art Direction: Dum Dum—Design Office
Art Work: Dum Dum—Design Office
Web Coding: HOLD