FriendsAtWork (FAW) is a fresh and young creative studio based in Monterrey, México. They specialize web design, digital advertising, and everything else you can’t. Aiming to help a multitude of businesses strengthen their client relationship through digital interaction, FAW’s ideology is to make the client feel they’re working collaboratively with friends, regardless of their field of work. After several years spent in digital agencies, Salvador and David joined to found FAW in hopes of pursuing honest and intelligent solutions, working along side visionary clients.
Salvador and David came to Dum Dum to design the visual identity for their young studio. Latching on to the concept of entities linking, this new identity enlists strong geometric and typographic elements to help convey FAW’s personality and how they’ve set out to do business. Keeping FriendsAtWork’s welcoming mission statement at the forefront of our decision making, Dum Dum feels black, white, and yellow give the branding a cooperative but refined attitude. Additionally during the ideation process, Dum Dum found the motto “Lots of work. One goal.” perfectly embodies FAW’s work ethic and it remains a strong motif throughout their business.
FAW values hard work and the
client’s ambitions above all, and
their new identity is the perfect
Client: FAW Studio
Art Direction: Dum Dum—Design Office
Art Work: Dum Dum—Design Office
Photography: Dum Dum—Design Office