Biutest is an online community exchanging information about beauty products. In this platform, the user is able to compare and discover the best cosmetic products based on tests and reviews from other users. We developed an identity inspired in the cosmetic swatches, that we later abstracted and implemented for the brand. The hand-rendered script reflects the spirit of the brand as fresh, playful and femenine.

The name comes from a
mixture of ‘beauty’ and ‘test’,
with a twist of mexican

Irregular textured shapes are
executed through all the
applications. These were
inspired by the make-up
swatches and brushes.

Client: Biutest
Art Direction: Dum Dum—Design Office
Art Work: Dum Dum—Design Office
Naming: Dum Dum—Design Office