Updates, thoughts, explorations...

ShortCup World Film Festival 2017!

This year we decided to collaborate with ShortCup World Film Festival. It was the IV edition and received more than 300 short films over the world. The festival consisted in 40 short films, previously selected by the jury facing each other in 8 different groups, leaving only one winner per group to then face the final and decide the champion of this year.

The Nada Café, was the host of Monterrey edition, receiving more than 200 people for a night of beers and short films. From the secret life of an Argentinian housekeeper (Martita – Arg), a cafeteria with a cannibal inheritance (Legado – Esp), a puzzle to be solved by the student (Etude de Cas – Fr). The winner was Braquage Sérénade, made by director Guillaume De Ginestel from France; a bank robber has fallen madly in love with one cashiers working at a bank he robbed. Decides to kidnap her to declare his feelings.

We have also invited Esto es para Esto, they selected a bunch of local short films for us to screen at the beginning of each day and Monterrey-beloved Videodromo help with all the tech stuff. We want to thank a lot for the help and the beers. Also thanks to The Nada Café, for being such a wonderful host and for letting us smoke one night. Was definetely a hard week of work but also a lot of new experiences and friends.

If any of you want to reach out to watch the short films, we’ll be more than happy :).

Check out the full project here.

The Finalists were:
a. Safe Space (Germany)
b. Martita (Argentina)
c. Legado (España)
d. Etude de Cas (France)
e. 20 Chutes (Bulgaria)
f. Las Meninas (Austria)
g. Isto Nao E Um Cachimbo (Brasil)
h. Braquage Sérénade (France)
i. Who’s In The Fridge (Belgium)

– Dominga.

ShortCup World Film Festival is a little competitive short films festival happening simultaneously in 4 countries where the winners are decided by the attendees vote. It takes places in a very analogue way in bars and cafés simulating a sport competition. ShortCup comes from the idea of ​​being in a cozy place where you can enjoy a beer, wine, coffee, etc. while selected short films from all over the world are projected. A space to socialize and talk about film.

This year was the first time Dum Dum got involved with them. We set out to develop a visual identity that could translate the “simultaneousness” of the festival by paper-cutting the shapes of the countries and overlapping them in different colors. The result is a mix of strong and playful typography with heavy tones representatives of the countries.

We brought ShortCup WFF
for the first time to
México. The office took
charge planning the event
as well as all the

The colored-layers created
playful forms that served
as background. Brasil,
Chile, Colombia and of
course… México.

Client: ShortCup WFF
Art Direction: Dum Dum—Design Office
Art Work: Dum Dum—Design Office
Photography: Esto Es Para Esto